Ancienne Ambiance Chelsea In Bloom 2019:
In celebration of the world’s most famous flower show, The RHS Chelsea Flower Show, we’ve again teamed up with Carly Rogers Flowers to create the Ancienne Ambiance Chelsea boutique Summer display with a unique floral vibe.
Chelsea In Bloom ushers in Summer 2019 in style. A floral art exhibition spanning across shop windows in the Chelsea area (a trend which has now spread from King’s Road and Sloane Square to Mayfair In Bloom and other parts of London), it is always a delight to see the different transformations on display. In honour of the annual May Chelsea Flower Show, the blooming annual displays bring together retailers, restaurants and hotels, playing host to an array of creative designs.
The floral window display we’ve been working on focuses on Summer Goddess Essentials. We’re showcasing a multi-coloured floral palette reflecting luxurious divinity. Plus Cote d’Azur turquoise accents, as an ode to Ancient Egyptian faience.
For the shop front facade, Carly has created a stylish spray of floral offerings. Following on from the success of last year’s ‘upside down garden’ window theme (see here) which attracted lots of attention, this year’s featured flowers are similar, pink and red roses as well as peonies and eye-catching tropical greenery – a dazzling display serving up Summer chic-ness aplenty.
Our interior continues with the beautiful floral installation theme, with a curtain of flower-heads hanging from the top to the bottom of the window frame, with clear hanging baubles suspended. Inside the baubles you’ll find items of jewellery and our SS19 collections displayed on Egyptian papyrus, including our collaboration collection of Ancient Egyptian faience pieces (wearable history featuring artefacts over 2000 years old) with resident jeweller Claire van Holthe.
This enchanting window display not only showcases new SS19 collections from fashion jewellery to fine jewels, including superb new pieces by resident jewellers Maximos Zachariadis and Claire van Holthe, but you can also enjoy breathing in our new Special Edition Reed Diffusers. This collection of classic Reed Diffusers has had a Spring/Summer re-boot with a fabulous new splash of colour, offering a fresh simple way to stylishly update your space for the season ahead.
From June 2019 onwards you’ll be able to enjoy Summer travel essentials within the window display, just in time for some holiday inspiration.
Other exciting events for the diary are our Jewellery Trunk Shows on 23rd May 2019 (Claire van Holthe Trunk Show) and 3rd June 2019 (Maximos Zachariadis Trunk Show). Featuring our esteemed resident jewellers, guests will be able to buy new pieces which are only available on the day. There will also be the opportunity to commission bespoke items. As usual, in keeping with Ancienne Ambiance indulgence, bubbles and nibbles will be served. Join our Guest List here for Trunk Shows and In-Store Events >>>
Helen Wilson-Beevers is a beauty editor and lifestyle writer (Glamour, Grazia). Follow Helen on Instagram.
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Images: rhs.gov.uk, chelseainbloom.co.uk