/  Brand Story

Ancienne Ambiance Brand Story


Established nearly 20 years ago Ancienne Ambiance is a London-based fragrance and lifestyle brand inspired by antiquity, specialising in exquisitely crafted scented candles, niche perfumes, bath & body goods, jewellery and accessories.

Conceived from a passion for fragrance and five generations of family heritage in ancient art and antiquities (including ancient jewellery and lifestyle goods), Adriana Carlucci founded Ancienne Ambiance in 2004.

With unprecedented access to stunning ancient art and museum-worthy fine jewellery, Ancienne Ambiance began online as just a small a collection of ancient themed hand-poured luxury scented candles, ancient jewellery and contemporary jewellery incorporating ancient artefacts.

Family run, Ancienne Ambiance is dedicated to providing the most bespoke services in luxury shopping.  With a flagship boutique in the heart of Chelsea (opened in 2014) and daily website updates, the team is just a visit or click away.

Attending to clients’ every needs, from expert advice to tailored recommendations, the elegant perfumery offers a variety of award-winning scented delights such as extraordinary home fragrances, beauty products including soap sets, bath salts and aromatherapy bath oils – all lovingly packaged in iconic Ancienne Ambiance purple hand-crafted gift boxes.

Why purple? Ancienne Ambiance’s signature colour was highly prized in antiquity and first created around 3500 years ago. From the ancient Phoenicians and Persians to the Romans, Tyrian/Phoenician purple was so costly and exceedingly rare to produce it became worth its weight in gold… earning its royal and imperial reputation.

Producing the finest quality handcrafted luxury goods exclusively in the UK, France, Italy and Lebanon, Ancienne Ambiance embeds sustainable and ethical practices throughout its business model, including no testing on animals and use of recyclable packaging.

Shop with Ancienne Ambiance and see why the experience is like no other.

Your journey to antiquity starts here, step back in time and let your senses come alive…


Our Founder

Adriana Carlucci founder of Ancienne Ambiance

Adriana Carlucci, founder of Ancienne Ambiance

Raised in London, with intervals in Paris and New York, Adriana received her BA (Hons) in Product Development at the London College Of Fashion (University Of The Arts). She began her career working for her family’s world renowned ancient art gallery, expanding her experiences thereafter working for prominent professionals in the art, beauty and fashion industries. She brings her knowledge and insights from these worlds to Ancienne Ambiance.

As Featured In

Vogue, Elle, Marie Claire, Glamour, You Magazine, StyleNest, Spa Secrets, Latest In Beauty, The Beauty Shortlist, Hot Brands Cool Places, The Good Web Guide, The Site Guide, Sublime Magazine, Positive Luxury, SheerLuxe, Biteable Beauty, Natural Beauty Yearbook, Shop Chelsea, Sloane Square Magazine and The Perfume Society

“We are proud to award Ancienne Ambiance with the Butterfly Mark for their natural, timeless and high quality craftsmanship embodying the values of Positive Luxury ” – Positive Luxury

“Ancienne Ambiance truly is a unique and wonderful brand. Adriana’s background in antiquities fuelled by her passion for fragrance inspired her to bring together the curation of these exceptional products. Historical elements and themes run through the entire range with either the ingredients or with the methods that the products have been created. Ancienne Ambiance brings history to life… where each product also has its own story.” – The Amazing Blog

“This year (2019) Ancienne Ambiance celebrates its 15th birthday. With its pretty flagship boutique in Chelsea, constantly evolving website and highly distinctive purple packaging, Ancienne Ambiance is now a leading (and multi-award-winning) luxury goods label.” –


Image: poccophoto