/  Behind the brand: Everything you need to know.

Behind The Brand


An illustration of a fashionable lady with sunglasses and long dark hair, leaving the Ambiance London boutique in Chelsea Green. She is dressed for Spring with an Ambiance luxury scarf and carrying Ambiance signature purple shopping bags.

Your journey to antiquity starts here, step back in time and let your senses come alive

Established nearly 20 years ago Ancienne Ambiance London is a London-based luxury lifestyle brand inspired by antiquity, specialising in exquisitely crafted fragrances, home décor, accessories and beauty. 

Conceived from a passion for fragrance and five generations of family heritage in ancient art and antiquities (including ancient jewellery and lifestyle goods), Adriana Carlucci founded Ambiance in 2004.

With unprecedented access to stunning ancient art and museum-worthy fine jewellery, Ambiance began online as just a small collection of ancient themed hand-poured luxury scented candles, ancient jewellery and contemporary jewellery incorporating ancient artefacts.

Family run, Ambiance is dedicated to providing the most bespoke services in luxury shopping. With a boutique in the heart of Chelsea (the Ambiance London boutique opened in 2014) and daily website updates, the team is just a visit or click away.

Attending to clients’ every needs, from expert advice to tailored recommendations, the elegant perfumery offers a variety of award-winning extraordinary home fragrances, perfumes, bath & body goods and accessories – all crafted in small batches and perfectly packaged in signature Ambiance purple gift boxes, which are crafted by hand in the UK.

Why purple? The Ancienne Ambiance signature colour was highly prized in antiquity and first created around 3500 years ago. From the ancient Phoenicians and Persians to the Romans, Tyrian/Phoenician purple was so costly and exceedingly rare to produce it became worth its weight in gold… earning its royal and imperial reputation.

Producing the finest quality handcrafted luxury goods exclusively in the UK, France, Italy and Lebanon, Ambiance embeds sustainable and ethical practices throughout its business model, including no testing on animals and use of responsibly crafted recyclable packaging.

Ambiance products are exclusively available at the Ambiance London flagship in Chelsea Green and website.


Our Founder

Adriana Carlucci founder of Ancienne Ambiance

Adriana Carlucci, founder of Ancienne Ambiance London (Image by poccophoto)

Raised in London, with intervals in Paris and New York, Adriana received her BA (Hons) in Product Development at the London College Of Fashion (University Of The Arts). She began her career working for her family’s world renowned ancient art gallery, expanding her experiences thereafter working for prominent professionals in the art, beauty and fashion industries. She brings her knowledge and insights from these worlds to Ambiance.


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An iconic Ancienne Ambiance London purple gift box. Tied up with signature purple satin and gold foil ribbon, the gift box is about to be unwrapped.

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