Free Shipping on all orders over £80 ($98)
  /  Brand Story

The Ambiance Brand Story


Your journey to antiquity starts here, step back in time and let your senses come alive

Established nearly 20 years ago Ancienne Ambiance London is a London-based fragrance and lifestyle brand inspired by antiquity, specialising in exquisitely crafted scented candles, niche perfumes, bath & body goods, jewellery and accessories.

Conceived from a passion for fragrance and five generations of family heritage in ancient art and antiquities (including ancient jewellery and lifestyle goods), Adriana Carlucci founded Ambiance in 2004.

With unprecedented access to stunning ancient art and museum-worthy fine jewellery, Ambiance began online as just a small a collection of ancient themed hand-poured luxury scented candles, ancient jewellery and contemporary jewellery incorporating ancient artefacts.

Family run, Ambiance is dedicated to providing the most bespoke services in luxury shopping.  With a boutique in the heart of Chelsea (the Ambiance London boutique opened in 2014) and daily website updates, the team is just a visit or click away.

Attending to clients’ every needs, from expert advice to tailored recommendations, the elegant perfumery offers a variety of award-winning scented delights such as extraordinary home fragrances, beauty products including soap sets, bath salts and aromatherapy bath oils – all perfectly packaged in signature Ambiance purple gift boxes, which are crafted by hand in the UK.

Why purple? The Ancienne Ambiance signature colour was highly prized in antiquity and first created around 3500 years ago. From the ancient Phoenicians and Persians to the Romans, Tyrian/Phoenician purple was so costly and exceedingly rare to produce it became worth its weight in gold… earning its royal and imperial reputation.

Producing the finest quality handcrafted luxury goods exclusively in the UK, France, Italy and Lebanon, Ambiance embeds sustainable and ethical practices throughout its business model, including no testing on animals and use of recyclable packaging.

Ambiance products are exclusively available at the Ambiance London flagship and website.


Our Founder

Adriana Carlucci founder of Ancienne Ambiance

Adriana Carlucci, founder of Ancienne Ambiance London

Raised in London, with intervals in Paris and New York, Adriana received her BA (Hons) in Product Development at the London College Of Fashion (University Of The Arts). She began her career working for her family’s world renowned ancient art gallery, expanding her experiences thereafter working for prominent professionals in the art, beauty and fashion industries. She brings her knowledge and insights from these worlds to Ambiance.


Press & Awards



Image: poccophoto

Select your currency