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Which is better eau de toilette or eau de parfum? 

  What’s the difference between Eau de Parfum (EDP) and Eau de Toilette (EDT)?  

The simple answer is concentration, with a larger amount of scent being put into Eau de Parfum. In fact, Eau de Parfum is the second most concentrated perfume product, after pure perfume itself. As a result, EDP is usually more expensive to buy than EDT, purely because of the ingredients used.

At Ancienne Ambiance we use a higher percentage of fragranced perfume oil than average in both our Eau de Parfum and Eau de Toilette. Infusing these products with generous aromatic compound notes fits with our luxury ethos and the importance of offering high quality niche fragrances, EDP and EDT alike.

What lasts longer eau de toilette or eau de parfum?

Eau de Parfum vs Eau de Toilette

An Eau de Toilette undoubtedly offers a lighter fresher fragrance twist, while if you’re looking for something a little more potent, Eau de Parfum fits the bill. On average, you’ll find 10-20% of aromatic compounds in Eau de Parfum, compared to 5-15% in Eau de Toilette.

A French phrase eau de toilette refers to the process of cleansing and is known in literal terms as a grooming water. By applying a spritz of Eau de Toilette you lightly infuse skin with scent. Perhaps needing to top it up on the move if you wish to prolong the effect (these pocket perfumes are ideal), Eau de Toilette is a lighter way of wearing fragrance. And a big plus point of Eau de Toilette is if you’re looking for interchangeable scent options between day and night- you can easily switch.

Eau de Parfum on the other hand, ensures long-lasting scent with an effect of up to 10 hours- it is a bold statement and the epitome of showcasing your own signature style.


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Whether you’re a fragrance fanatic or appreciate the luxe simplicity of your favourite scent, perfume has such potent power. From lifting your mood to making you feel glamorous, strong or revitalised.

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Fragrance Tips:

How to Apply and Wear Perfume Like a Pro

Pulse Points: Apply fragrance liberally to pulse points, just like Cleopatra did –  such as inside wrist, inside elbow, behind the ears, base of the neck and behind the knee. This allows the fragrance to react with your body heat so that the scent can be emitted continuously.

Should you rub in fragrance?

No Rubbing Wrists: Avoid rubbing wrists together after perfume application as this will cause the molecules to breakdown and fragrance to fade faster than it should.

How do I make my fragrance last longer?

Moisturise: Keeping skin moisturised helps fragrance to last longer – it acts like a primer. Try our award-winning Goddess Oil“As a base for fragrance, it is incredible….you’ll find that it acts as a wonderful support but it always allows your chosen scent to dominate” – StephanMatthews.com

Fragrant Hair: Spray perfume on your hairbrush before brushing to add a fragrant mist to your locks.

Spritz Away: Spray onto your clothes, especially a scarf – a light spritz provides just the right hint of fragrance joy.

How do I make my fragrance smell better?

Storage: Heat, humidity and light affect the quality of fragrances, especially over time. Make sure to store all perfumes in a cool, dry place and away from windows with direct sunlight.


How to create the perfect Fragrance Wardrobe


Our Expert Guide To Perfume Layering


Build your Fragrance Discovery Box >>>

Editor of The Ambiance Blog, Helen Wilson-Beevers is a beauty, health and lifestyle writer.

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